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MUSTANG RTR PACKAGE DELIVERS PERFORMANCE

Monday, June 14, 2010

Mustang RTR, a new dealer-installed package for the 2011 Ford Mustang, delivers performance and appearance upgrades for spirited driving. The package was introduced by Vaughn Gittin Jr., driver of the Monster Energy/Falken Tire 2011 Mustang GT in the Formula Drift series. The RTR package comes complete with Ford Racing Falken FK-452 tires, unique 19-inch wheels

, and RTR-exclusive interior details and striping scheme, and is available at select dealerships.

The introduction of Mustang RTR also plays off the success Gittin is enjoying on the Formula Drift circuit. Winner of the season-opening Long Beach event and runner-up in Atlanta, he has a significant points lead in this year’s Formula Drift championship

CONTEXT / BACKGROUND

Professional driver Vaughn Gittin Jr. knows what Mustangs can do – and he wanted to share that knowledge with Mustang enthusiasts who appreciate the car’s power and capability. Mustang RTR is Gittin Jr.’s vision for introducing a new generation of owners to Mustang, while catering to traditional Mustang enthusiasts. He helped develop the RTR package, which provides performance and appearance upgrades, to allow pony car lovers to make the most of their driving experience.

DETAILS

The 2011 Ford Mustang is known for its incredible performance and impressive looks, and now there’s a new package that takes those qualities one step further – Mustang RTR. The dealer-installed package from Vaughn Gittin Jr., driver of the Monster Energy/Falken Tire 2011 Mustang GT in Formula Drift, and Ford Racing Performance Parts, is aimed toward a new generation of Mustang owners.

The performance upgrade comes with Ford Racing calibration with a high-flow filter and high-performance Falken FK-452 tires, which offer precise handling from five linear ribs and three-dimensional rounded blocks. Stiffer, wide steel belts offer greater tread rigidity, superior grip and high-speed stability, and high-tension carcass and high turn-up construction increase handling response and high-speed stability.

Other performance upgrades include:

Unique Mustang RTR 19x9.5-inch wheels
Ford Racing mufflers
Ford Racing handling pack (performance-tuned dampers and springs)

Mustang RTR commands attention with unique styling that is highlighted by a chin spoiler with splitter and supports, rocker splitters, a rear diffuser and aluminum rear spoiler. A distinctive Mustang RTR stripe scheme adds more distinction. The interior showcases RTR-exclusive floor mats, shifter knob and emblems.

The package was designed and manufactured in partnership with Michigan-based Classic Design Concepts, which has a reputation for quality and style. The Mustang RTR package is available at select dealerships for the 2011 Mustang GT. A Mustang V-6 package will be available in late 2010. For more information on the Mustang RTR package, visit www.mustangrtr.com.

Taking the lead

The introduction of Mustang RTR also plays off the success Gittin is enjoying in Formula Drift, with a significant lead in the championship point standings. Driving the Monster Energy/ Falken Tire 2011 Ford Mustang GT, Gittin took first place at the opening competition in Long Beach, Calif., and most recently placed second at Road Atlanta.

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“Vaughn’s goal was to introduce an exciting new package to the Mustang world that resonates with both the younger audience and with traditional muscle car enthusiasts as well. By partnering with Ford Racing to develop the Mustang RTR, he has achieved that goal with ease and illustrates how universal Mustang’s appeal is.”

– Mickey Matus, Ford Performance Group marketing manager