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According to M division head honcho Ludwig Willisch, the car will not be an “M” car per se, but the design is such a departure from typical BMW designs that, for the first time in the division’s history, they’ve been tasked to build their first non-M-badged vehicle. Though specs not yet available, the new 8 Series’ main rivalries will be the Mercedes Benz CLS3 AMG, the yet-to-be-released Porsche Panamera and Aston Martin Rapide.