Audi A1

Audi AG is confident that orders for the new A1 subcompact would surpass the 50,000 units that it had planned to make this year. Volkswagen AG’s premium brand said that the A1 is designed to appeal to rich young people, a target group that could revitalize the image of the brand. It could also be a way to build loyalty as its consumers buy more luxurious models. In a statement, Peter Schwarzenbauer, Audi’s head of sales and marketing, said that the high demand could lead to orders exceeding the production capacity this year.